Marketing Specialist I(Life & Health Sciences)

Job Function

Grow with us in a dynamic and diverse working environment.

This role is responsible for the execution of multi-channel lead generation and marketing activities to support fast-growing business in Greater China for the Life & Health Sciences (LHS) division. The Marketing Specialist will deploy programs that include online and offline elements while maintaining numeric lead attribution visibility/transparency. The role includes, but is not limited to, the following: local events, use of all communication channels, web presence maintenance, lead generation, executing local campaigns, developing and presenting technical content, managing advertising, supporting market intelligence, and other marketing activities that support business growth and intelligence.

The Sr. Regional Marketing Specialist reports to the Business Development Manager and has a dotted line relationship with LHS Global Marketing to facilitate bi-directional communication. This frequent exchange includes sharing the regional insights and needs with the global team as well as sharing the latest global marketing initiatives/feedback with Greater China constituents.

The ideal candidate will possess a drive to succeed, a strong focus on the customer, ability to understand and communicate the Life & Health Sciences solutions, ability to generate content, and an eye for detail.

Job Responsibilities

LEAD GENERATION

• Execute measurable demand generation programs that engage and nurture prospects to grow the sales pipeline and increase marketing attributed revenue in the Chinese and ASEAN markets, leveraging automation, social media, advertisement, events, media and partners
• Implement testing methodologies to enhance and optimize campaigns and messages

• Coordinate and communicate schedule with other Lead Generation staff and Commercial team
• Regularly report results to local stakeholders and business divisions

CONTENT DEVELOPMENT

• Defines optimal content strategy to support demand generation programs; identifies necessary creative assets to support the demand generation plan and works with the Global Marketing team to adapt translated core assets as appropriate for local market adoption
• Produce local language (Chinese) content to promote UL Life & Health Sciences range of services and thought leadership through available social, digital and print communication channels

DEVELOP MARKETING PLAN AND EXECUTE LOCAL EVENTS

• Execute and provide input into regional marketing strategies and plan to support the regional growth strategy.
• Execute the regional market plan and evaluate effectiveness of the plan.
• Schedule and manage logistics for all local Greater China events, including pre event promotion, shipping, printing, travel and post-event follow up and measurement

DEVELOP BRAND IMAGE OF UL

• Local division brand ambassador, collaborating with the regional corporate marketing team to align messages and branding initiatives.
• Analyze customer segmentation, develop targeted message to position UL brand in the local market.
• Understand the value of UL Life & Health Sciences services to be able to speak/present to customers during events.

CHANNELS

• Maintain good relationship and build sound model with local partners, including Greater China industry associations, CFDA labs, research institute, incubation centers etc., and leverage the partnership as effective channels to promote UL services.

MARKET ANALYSIS & SALES TOOLS DEVELOPMENT

• Provide market intelligence analysis and support business strategy development by studying industrial reports, collecting competition information, and gaining insights from industry thought leaders.
• Develop sales tools to tailor the needs of regional commercial team, as well as support message delivery and positioning of UL and UL LHS.
• Collaborate with Greater China Corporate marketing resources to support research initiatives and gain insights to be leveraged. Leverage corporate marketing resources and identify LHS service offerings to be further integrated into corporate marketing initiatives.
• Facilitate/own cross BU communication, identify and develop cross BU co-op opportunities.
• Analyze marketing program KPIs and metrics reported by the divisional analytics team. Provide key local insights and actionable next steps for continuous local marketing execution improvement.