Grow with us in a dynamic and diverse working environment.
This role is responsible for the execution of multi-channel lead generation and marketing activities to support fast-growing business in Greater China for the Life & Health Sciences (LHS) division. The Marketing Specialist will deploy programs that include online and offline elements while maintaining numeric lead attribution visibility/transparency. The role includes, but is not limited to, the following: local events, use of all communication channels, web presence maintenance, lead generation, executing local campaigns, developing and presenting technical content, managing advertising, supporting market intelligence, and other marketing activities that support business growth and intelligence.
The Sr. Regional Marketing Specialist reports to the Business Development Manager and has a dotted line relationship with LHS Global Marketing to facilitate bi-directional communication. This frequent exchange includes sharing the regional insights and needs with the global team as well as sharing the latest global marketing initiatives/feedback with Greater China constituents.
The ideal candidate will possess a drive to succeed, a strong focus on the customer, ability to understand and communicate the Life & Health Sciences solutions, ability to generate content, and an eye for detail.
DEVELOP MARKETING PLAN AND EXECUTE LOCAL EVENTS
DEVELOP BRAND IMAGE OF UL
MARKET ANALYSIS & SALES TOOLS DEVELOPMENT